Posts

Showing posts with the label logo design

Coca Cola Supports Covid Cause with a ;Brilliant Campaign

Image
Since coronavirus has made us all maintain social distancing, we can see different brands also playing their part in spreading awareness about it. McDonald's created a distance in its golden arches, Audi separated the rings of its logo design, while Volkswagen moved apart V and W in their iconic logo. Coca Cola also played its part in this novel campaign. By taking up ad space in Times Square, the company advertised its name with a visible distance between each letter. In regard to protecting the health and well-being of its employees, the local teams are closely following guidance given by the health authorities to protect the health and safety of their employees across offices, distribution, and retail facilities. Since the outbreak of coronavirus, the Coco-Cola company is continually focusing on ensuring that their products are delivered safely to the stores. At the same time taking all precautions to protect employees. Moreover, to ensure that products are handled hygienically ...

Basics of Branding: Creating a Impactful Business Name

Image
Branding is what would determine your targeted audience to pick your brand every single time. When you go for branding, you focus on every detail, from iconic logo design to the best themes, and so on. However, one thing that that most companies take for granted in the name of their brand. Forgetting the point the name of the brand is what will create an important impression. Mostly you will see people naming a brand based on their own name, city’s name, or someone they love. These names are great only if, either you are famous, or if your products and services are something to do with your name. While deciding in the name for their brand, people usually forget that the name must contain the brand identity, and it must target the right audience, or else you can end up targeting the wrong audience. Here are a few basic steps that you need to consider while creating an impactful business name. Know your brand identity Make three things clear in your mind, what is your brand, why is it ex...

How Famous Brands Have Advocated Social Distancing So Far During COVID-19

Image
The world has been hit in the worst way possible by COVID 19. Almost all countries around the world have been affected by this novel coronavirus. A massive amount of people have been affected while hundreds and thousands have died. Till now, no one has been successful in developing a proper vaccine to stop the spread of this virus. Only the precautionary measures and social distancing have become the world’s greatest defense against its rapid spread. People have self-isolated themselves to maintain social distancing. Since everyone is playing a specific role in spreading awareness and saving others by one means or another, many influential brands have also stepped in the ground to play their part, either by posting messages online or by changing their iconic logos. Some of these brands are mentioned below. McDonald's Not only did this famous food chain company closed many of its outlets around the globe to lower the spread of the coronavirus, but it also changed its i...

New York Times Ads Cut Short To Promote Social Distancing

Image
The spread of COVID-19 has hit the entire world. The easiest way to stay safe and lower the risk of getting affected by this virus is by wearing masks, practicing good hygiene, and adopt social distancing. In order to create awareness and show solidarity in these times of need, several brands like Coco-Cola, Nike, Audi, and others started promoting social distancing.  These brands made changes in their logo design to promote awareness. Following their trail, The New York Times also played a massive role in spreading awareness about the virus among people. This American based newspaper has worldwide influence and readership. It is the third most-read paper in the US. Even though it did not make any change in its iconic logo design, it did, however, take into consideration its worldwide influence and is consistently publishing informative news regarding the effects of the virus. The news being published includes facts about people who have been affected by this virus ...

Does Audi’s COVID-19 Campaign Miss The Mark?

Image
Audi’s is marked as people’s most favorite car selling brand. The company has been serving people with its best quality and fastest cars for over a century now. The iconic logo design of the company consists of four connected rings that signify the strength of togetherness. The pandemic outbreak of COVID 19 has created a horrible crisis in the world. In the beginning, when the virus started to spread, people were not taking precautionary measures seriously. The orders of social distancing were not implemented on a severe note, which caused the loss of several lives. In these timings, all the influencing brands played their part in spreading awareness. Hence, the new logo design of Audi that we see is a result of the coronavirus campaign. On March 21, 2020, Audi posted a video on its Twitter account in which its logo design that is four circles connected together were separated to create distance. Beneath the logo, it was written “Keep distance,” which was a simple message ...

Las Vegas Raiders Revamped their logo design

Image
The Raiders, previously known as Oakland Raiders, are very enthusiastic for the upcoming events in 2020. The Raiders share a long history with Oakland. Before Las Vegas, the Raiders played in Oakland from 1960-1981 and then moved back again from 1995 to 2019. The team recently revealed their newly revamped logo on twitter for their upcoming game series. The main ideology behind the logo was to pay tribute to the AFL Coach of the Year Mr. Davis. The torch placed in the middle of the logo, which used to be lit before the beginning of each match, depicts Mr. Davis enduring vision that the brightly burning fire encourages the willpower to win. With the completion of the 2015 season, the Raiders fled to Los Angeles with the Rams and Chargers. After hearing about the rams and chargers moving plan, the raiders were determined to find a new stadium home. People anticipated Raiders would move to San Antonio but, contrary to what people expected, they chose to settle in Las V...

Importance of stationery for branding: How It Can Boost Your Brand`s image professionally

Image
There are many things you need to consider while starting a new business or trying to increase the profits of your existing one. Conducting surveys to get knowledge on what your customers want and don’t want will give you an insight. You may even try to get air time on radio, digital platforms, and perhaps even television. You may also consider having sales that will incorporate both old and new products. However, amidst all this, you forget the importance of branded stationery. Branded stationery can revamp your business game by 360 degrees. How vital is branded stationery for your brand? You must have branded stationery for your business. The difference between professional and semi-professional companies is the fact that professional companies take minor details into the first account, which are often overlooked by other companies. With print, digital platforms, and all other mediums of marketing constantly enhancing; branded stationery is one of the significant aspect...

The top 10 logo designing trends that will continue in 2020 from 2019

Image
Innovation is at its peak, that’s for sure! As we enter into the second last month of 2019, another year passes by, and the logo design industry shows no signs of old age. Graphic designers are responsible for more, rather than just depicting the brand identity. They empower brands to use imagery to edify, notify, and convince the audience. The logo design industry is evolutionary since it displays rapidly changing design styles. Spotting trends is a fun thing to do. If you’re not aware of the trends, then we believe you can be in trouble. You should know the changes in your industry. Do come up with ideas that can give your logo design a sense of novelty and fascination. Design experts have hypothesized that logo designers like to experiment to lure us towards brands. They often come up with the element of surprise, hence are known to be unpredictable. Inspiration is essentially required to help you come up with a logo design that is trendy enough. Designers nowadays do ob...