Basics of Branding: Creating a Impactful Business Name

Branding is what would determine your targeted audience to pick your brand every single time. When you go for branding, you focus on every detail, from iconic logo design to the best themes, and so on. However, one thing that that most companies take for granted in the name of their brand. Forgetting the point the name of the brand is what will create an important impression.

Mostly you will see people naming a brand based on their own name, city’s name, or someone they love. These names are great only if, either you are famous, or if your products and services are something to do with your name.

While deciding in the name for their brand, people usually forget that the name must contain the brand identity, and it must target the right audience, or else you can end up targeting the wrong audience.

Here are a few basic steps that you need to consider while creating an impactful business name.

Know your brand identity

Make three things clear in your mind, what is your brand, why is it existing or the purpose of your 

brand, and how are you going to connect your brand identity with the targeted audience.

Research the targeted audience

Second, you are required to do in-depth research on the targeted audience. Their age, likes dislikes, and everything else.

Set the brand personality

Based on the brand identity and your targeted audience, now choose how you would like to portray your brand. Pick color themes, captivating brand statements, and so on.

Look at the competitors

Your competitors can best guide you on what and what not to do. Look at their branding, how they are attracting audiences, how their brand name is portraying their identity. Once you understand this all, now make a unique branding strategy to attract your targeted audience.

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