Posts

Showing posts from December, 2019

Kroger Redesigned Logo and Introduced Slogan

Image
Kroger is having changes in its brand identity. The logo and slogans are experiencing modifications by the company. For the first time, they are introducing the slogan which can be used all over the franchises. With a vast market and high ranking in terms of grocery retailer company, it did not have the slogan, which is the necessity of the brand for years. However, the decision of the first and the new slogan is being taken, with the slogan in mind, “Fresh for everyone,” which, indeed, regular customers know it provides. The plan of reaching more comprehensive customers is in mind, as the competition is growing day by day. The Amazon had announced a scheme, which in some way could harm the business of the company. If Kroger would not think about the progressive ways to get ahead, they might stay back. The marketing team has ideas to meet the competition, and one of the steps they have taken for that is the debut of the new logo and slogan. Targeting a wider audience, of cour

Importance of stationery for branding: How It Can Boost Your Brand`s image professionally

Image
There are many things you need to consider while starting a new business or trying to increase the profits of your existing one. Conducting surveys to get knowledge on what your customers want and don’t want will give you an insight. You may even try to get air time on radio, digital platforms, and perhaps even television. You may also consider having sales that will incorporate both old and new products. However, amidst all this, you forget the importance of branded stationery. Branded stationery can revamp your business game by 360 degrees. How vital is branded stationery for your brand? You must have branded stationery for your business. The difference between professional and semi-professional companies is the fact that professional companies take minor details into the first account, which are often overlooked by other companies. With print, digital platforms, and all other mediums of marketing constantly enhancing; branded stationery is one of the significant aspect

Chinese City`s New Logo: A Blatant Copy of Disney`s Logo Design

Image
Winner is not always a source of inspiration, but sometimes, he/she takes inspiration from other’s work to be labeled winner. For example, the logo of the Chinese city of Dalian, which won the best logo title in the logo competition run by Dalian Culture and Tourism Bureau, turned out to be a blatant copy of Disney’s iconic logo design. Out of thousand logo designs submitted in the competition, one which chosen as the best is facing the criticism from all over. Masses are coming in support of Disney’s logo, which is well known for years. People have filed the complaints for the new logo design of the Chinese city, which is being celebrated as the creative, modern and best logo by many people, having no knowledge of Disney’s logo. Some blamed the Dalian Culture and Tourism Bureau of fake competition, as they had not provided any detail about the selection process of the winner. The competition was very low key, and it was just to select a given logo only. People could ignore, if