Kroger Redesigned Logo and Introduced Slogan

Kroger is having changes in its brand identity. The logo and slogans are experiencing modifications by the company. For the first time, they are introducing the slogan which can be used all over the franchises. With a vast market and high ranking in terms of grocery retailer company, it did not have the slogan, which is the necessity of the brand for years. However, the decision of the first and the new slogan is being taken, with the slogan in mind, “Fresh for everyone,” which, indeed, regular customers know it provides. The plan of reaching more comprehensive customers is in mind, as the competition is growing day by day. The Amazon had announced a scheme, which in some way could harm the business of the company. If Kroger would not think about the progressive ways to get ahead, they might stay back. The marketing team has ideas to meet the competition, and one of the steps they have taken for that is the debut of the new logo and slogan.

Targeting a wider audience, of course, needs multiple approaches. One such is that they will be spreading of new logo and slogan by promoting that on various channels and platforms. The mass media campaign will be launched across the platforms: TV, radio, social media, billboards are the primary targeting for that.

By the time the businesses are going more and more digital, it is the brand that contains the value more than ever before. To social media and online community, the brand is only recognition sometimes. Even using mobile applications people think less of a name, and they recognize the company by the icon on mobile. However, to be specific, it was not the only reason but one of the reasons.

After launching the ‘Kroger Ship’ last year, their customers saw the great advantage of using the Kroger regularly, which they have been doing for years. The Kroger ship facilitates the customer when having online purchases. This direct to home delivery around the country is done from the 1200 specific stores, with the help of third party cart company.

Besides that, the Kroger, with the help of Microsoft, will be having the digital price tags, advertisements, and shelves.

Digitalization is the only option without that business is nothing but the outdated work of sales and purchases, to compete, the need of digital identity is essential, besides the slogan being the best.

Introducing not only logo, with that, the aim is to give a fresh touch to the company which it has been thinking about for years. According to the Vice President of the Kroger, “We found that fresh is the new point of difference for us.”

With the news of the new slogan and logo re-design, the share of the company has spiked to 11%, and that gave the company a good profit. People’s expectations and excitements have impacted this very excellently. The market always has an impact on the news related to the business, as people either take it in a positive way and business influenced positively, or people take it in a negative way, and business is influenced negatively.

Talking about changes, then one more change they brought is that they have provided free delivery if the purchase if above special prices.

From its oval shape logo to a simple text-based logo, with the slogan besides, the new logo is being applauded, unlike the earlier logo, which most people did not find that great. But being there for long, it was the only identity with what people have recognized the Kroger. The name is placed in the same way as before, where ‘K’ and ‘G’ was having the swooping design, but the oval-shaped shield is gone. It makes the logo look good for today’s era.

And when we talk about the brand, there are some aspects than logo and slogan which industries often experiment with. Similarly, the Kroger had it; by introducing a new set of 3D characters as well as new brand expressions. Each character is representing targeting particular genders, ages, and products. Either it be kids, or it be females, the characters are the signs for the pointing towards the products for their need. Which either showcase the product or it gives the ideas about the direction in the store where that product can be availed. It not only the sign for professional work but are cute and flexible enough to gain the attention of the users.

Specifically, graphically made too good that kids will definitely be attracted. And even parents will take interest because of the storytelling element in it

Modernizing the store should be the priority at this time. Not only the logo, but Kroger is changing the way grocery business can have more digital options to purchase. From digital and virtual store, to introducing the robots to work for them. There are many things in their bucket to be introduced. While their competition with Amazon and Walmart is one major factor, which motivates them to compete leading to create and introduce new things.

Amazon has a history of modernizing things from the beginning of the company, as their primary business started from an online store. However, Walmart did it a bit later. But both are having a good time with the new technologies, and Kroger is enjoying the new boom as well. The businesses and shares have increased after modernizing the industry for all. And it will if things keep going according to the time.

Ocado, which is said to be the world's largest online grocery retailer, functioning in various countries and has revolutionized the business of retailers in Japan. They have signed the contract with Kroger. Its system has an app, websites, robots, artificial intelligence-based systems, fraud detection algorithms and having multiple new ages technologies to work profoundly as the retailer industry.

The warehouse of the Ocado has over 1000 robots in each to work with autonomous technology, and these handle the work in the warehouse. Robots in the warehouse collect and move the carts, and the work is fastest than the usual activities performed within other warehouses — the robot’s functions due to the central control algorithm of the artificial intelligence. The greatness of the Ocado can be known the way the robots become able to pick 50 crates in a minute and deliver it to the parking area, and even the packages are empty or not. Their goal is to cover $1.5 by 2025.

And for that, they are targeting the giant’s industries, and one of them is the Kroger. The Ocado has signed its most significant deal with the Kroger in recent times. Where it will be providing the latest technology-based system of digital retailers. From robots, automation to safety and security, the Kroger, with the help of Ocado is going to have the latest AI-based, and big data-oriented technologies to work on their systems, and business.

Getting back to the logo and the slogan, change being appreciated thoroughly, and the concept of 3D Krojis or character, which we discussed before, is highlight. The logo and the new brand identity were created by DDB New York, which is an advertisement agency. The logo and slogan are for external and internal people to have a new outlook of the identity. Meanwhile, they have successfully convinced the customers to feel nostalgic and see the futuristic design as well with unique identity.

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