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Showing posts from April, 2020

How Famous Brands Have Advocated Social Distancing So Far During COVID-19

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The world has been hit in the worst way possible by COVID 19. Almost all countries around the world have been affected by this novel coronavirus. A massive amount of people have been affected while hundreds and thousands have died. Till now, no one has been successful in developing a proper vaccine to stop the spread of this virus. Only the precautionary measures and social distancing have become the world’s greatest defense against its rapid spread. People have self-isolated themselves to maintain social distancing. Since everyone is playing a specific role in spreading awareness and saving others by one means or another, many influential brands have also stepped in the ground to play their part, either by posting messages online or by changing their iconic logos. Some of these brands are mentioned below. McDonald's Not only did this famous food chain company closed many of its outlets around the globe to lower the spread of the coronavirus, but it also changed its i

Why Rebranding is Just What You Need for Your Business

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Branding defines how creatively you promote your brand in the market. Whereas in rebranding, you give your company, its products, and its logo design a new image in order to make it more successful and captivating. Rebranding is necessary because it brings more progress for organizations and makes the brand stand out from the crowd. Moreover, it makes the audience talk about your brand. Hence, it evokes a hustle regarding your brand in the market, eventually making brands famous and trending on social media. All big organizations tend to rebrand at one point in time or another. Some of the world-famous brands that have rebranded their business and logo designs are, Pepsi, BMW, GO Daddy, and so on. The following are some of the reasons mentioning why brands go through rebranding. Why Is Rebranding Important? It Updates the Brand Rebranding can give a much-need push to the brand, specifically if they want to focus on captivating the contemporary audience. In rebranding, yo

New York Times Ads Cut Short To Promote Social Distancing

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The spread of COVID-19 has hit the entire world. The easiest way to stay safe and lower the risk of getting affected by this virus is by wearing masks, practicing good hygiene, and adopt social distancing. In order to create awareness and show solidarity in these times of need, several brands like Coco-Cola, Nike, Audi, and others started promoting social distancing.  These brands made changes in their logo design to promote awareness. Following their trail, The New York Times also played a massive role in spreading awareness about the virus among people. This American based newspaper has worldwide influence and readership. It is the third most-read paper in the US. Even though it did not make any change in its iconic logo design, it did, however, take into consideration its worldwide influence and is consistently publishing informative news regarding the effects of the virus. The news being published includes facts about people who have been affected by this virus till

Does Audi’s COVID-19 Campaign Miss The Mark?

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Audi’s is marked as people’s most favorite car selling brand. The company has been serving people with its best quality and fastest cars for over a century now. The iconic logo design of the company consists of four connected rings that signify the strength of togetherness. The pandemic outbreak of COVID 19 has created a horrible crisis in the world. In the beginning, when the virus started to spread, people were not taking precautionary measures seriously. The orders of social distancing were not implemented on a severe note, which caused the loss of several lives. In these timings, all the influencing brands played their part in spreading awareness. Hence, the new logo design of Audi that we see is a result of the coronavirus campaign. On March 21, 2020, Audi posted a video on its Twitter account in which its logo design that is four circles connected together were separated to create distance. Beneath the logo, it was written “Keep distance,” which was a simple message