Does Audi’s COVID-19 Campaign Miss The Mark?

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Audi’s is marked as people’s most favorite car selling brand. The company has been serving people with its best quality and fastest cars for over a century now. The iconic logo design of the company consists of four connected rings that signify the strength of togetherness.

The pandemic outbreak of COVID 19 has created a horrible crisis in the world. In the beginning, when the virus started to spread, people were not taking precautionary measures seriously. The orders of social distancing were not implemented on a severe note, which caused the loss of several lives. In these timings, all the influencing brands played their part in spreading awareness. Hence, the new logo design of Audi that we see is a result of the coronavirus campaign.

On March 21, 2020, Audi posted a video on its Twitter account in which its logo design that is four circles connected together were separated to create distance. Beneath the logo, it was written “Keep distance,” which was a simple message and clearly understood by people. However, the video did not end there, and this is where things got a little confusing. The video further connected the separated rings again with the caption “Stay together.”

Soon the video was flooded with the criticizing comments. Some questioned the need for connecting rings together again, while others said that Audi should have used better and more creative caption to give a clear message.

Nevertheless, the message was not that hard to understand. It clearly promoted social distancing, so that we could all be together again soon after this crisis is over. However, to some people, it wasn’t as clear to understand, or at least the criticism on twitter says so.

A logo design can make or break a brand’s identity. Your logo redesign can fail, but the impression it will leave on people will stay in for a longer time. Therefore, brands must look through multiple perspectives before setting a logo for their company.

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