Kroger Redesigned Logo and Introduced Slogan
Kroger is having changes in its brand identity. The logo and slogans are experiencing modifications by the company. For the first time, they are introducing the slogan which can be used all over the franchises. With a vast market and high ranking in terms of grocery retailer company, it did not have the slogan, which is the necessity of the brand for years. However, the decision of the first and the new slogan is being taken, with the slogan in mind, “Fresh for everyone,” which, indeed, regular customers know it provides. The plan of reaching more comprehensive customers is in mind, as the competition is growing day by day. The Amazon had announced a scheme, which in some way could harm the business of the company. If Kroger would not think about the progressive ways to get ahead, they might stay back. The marketing team has ideas to meet the competition, and one of the steps they have taken for that is the debut of the new logo and slogan. Targeting a wider audience, of cour