Does Audi’s COVID-19 Campaign Miss The Mark?
Audi’s is marked as people’s most favorite car selling brand. The company has been serving people with its best quality and fastest cars for over a century now. The iconic logo design of the company consists of four connected rings that signify the strength of togetherness. The pandemic outbreak of COVID 19 has created a horrible crisis in the world. In the beginning, when the virus started to spread, people were not taking precautionary measures seriously. The orders of social distancing were not implemented on a severe note, which caused the loss of several lives. In these timings, all the influencing brands played their part in spreading awareness. Hence, the new logo design of Audi that we see is a result of the coronavirus campaign. On March 21, 2020, Audi posted a video on its Twitter account in which its logo design that is four circles connected together were separated to create distance. Beneath the logo, it was written “Keep distance,” which was a simple message