New York Times Ads Cut Short To Promote Social Distancing
The spread of COVID-19 has hit the entire world. The easiest
way to stay safe and lower the risk of getting affected by this virus is by
wearing masks, practicing good hygiene, and adopt social distancing.
In order to create awareness and show solidarity in these times
of need, several brands like Coco-Cola, Nike, Audi, and others started promoting
social distancing.
These brands made changes in their logo design to promote
awareness.
Following their trail, The New York Times also played a
massive role in spreading awareness about the virus among people. This American
based newspaper has worldwide influence and readership. It is the third
most-read paper in the US. Even though it did not make any change in its iconic
logo design, it did, however, take into consideration its worldwide influence
and is consistently publishing informative news regarding the effects of the
virus. The news being published includes facts about people who have been
affected by this virus till now, the number of people who lost their lives due
to this pandemic, and how people around the world are coping with it.
Since the virus can spread by touching things that an infected person has touched, the readability of e-news has drastically
increased. However, the company is still serving its readers with the best. To
promote social distancing, the NYT has taken care of all the bugs and factors
that could slow down their website.
Furthermore, they are also running different campaigns to
collect statistics from people around the world, taking people’s opinion and
spreading their message across the globe.
On the one hand, when we see false news circulating various
social mediums, creating more panic and anxiety and on the other hand, news
agencies like the NYT are playing their role in helping promote calm during
these critical times. The part of these authenticated news agencies in
situations like these will always be remembered.
Instead of using the news to their
own advantage, the NYT is only telling people what is right.