The top 10 logo designing trends that will continue in 2020 from 2019
Innovation is at its peak, that’s for sure! As we enter into
the second last month of 2019, another year passes by, and the logo design
industry shows no signs of old age. Graphic designers are responsible for more,
rather than just depicting the brand identity. They empower brands to use
imagery to edify, notify, and convince the audience. The logo design industry is
evolutionary since it displays rapidly changing design styles. Spotting trends
is a fun thing to do. If you’re not aware of the trends, then we believe you
can be in trouble. You should know the changes in your industry. Do come up
with ideas that can give your logo design a sense of novelty and fascination.
Design experts have hypothesized that logo designers like to
experiment to lure us towards brands. They often come up with the element of
surprise, hence are known to be unpredictable. Inspiration is essentially
required to help you come up with a logo design that is trendy enough.
Designers nowadays do observe the previous trends to come up with fascinating
designs. 2019 was, however, filled with appreciation towards the utilization of
color and using new styles. We believe it will be the same for the year 2020
Where the trends of 2019 would be further followed. Your primary objective
should be to accept new idea designs that are merely consistent with the changing
business landscape.
Why are trendy
logo designs important?
Imagine your logo has a chance of a few seconds to give an
impression. A worst-case scenario would be that a viewer may not view your logo
for more than 50 milliseconds. Now that is something to think about.
Previously graphic designs were preferably considered as a crowning
achievement. Now they play an imperative role in deliberating what your brand
means and your unique appeal. The absence of a trendy design may cause you
problems against your competitors, and your business would not survive in the
cut-throat competition.
Shifts in modern culture are inevitable as to the way we
interpret symbols. Attention must be paid towards the patterns, typography, and
the texture of the design. The contemporary time requires your brand to have an
aesthetic feel and letting your logo call shotgun. According to marketing gurus,
your logo is required to reflect your brand values and attribute. Your logo
lays a foundation for your business and guides your target audience. Remember
that your logo is required to be competitive. Possessing a trendy logo is
effective against competitors for a long period.
If you want your logo to give a noteworthy feel, you need to
pay attention to the evolving trends. An accurate prediction of the logo design
will proactively allow you to gain dominance to what lies ahead. Designers are
now overcoming limitations to new styles and colors. However, we have focused
on educating you of the top 10 logo designs that will continue from 2019 to
2020. We believe that these logo designs will help you create a brand identity.
10 log design
trends that will breakthrough in 2020
Purposeful color
You must be aware of the fact that your logo will be viewed
at various platforms. Brands are required to have logos that establish a strong
connection with different types of customers. A purposeful color logo is
responsible for using a combination of colors. We believe that it has psychological
implications and consists of subtle brand messages.
If you wish to communicate with your client, your logo can
consist of different color schemes. Let’s take an example of the famous food
chain McDonalds. Have you seen the extensive use of red and yellow? Do you know
what it represents? The rationale for using red is that it evokes a feeling of
hunger and appetite for fast food. Yellow, on the contrary, triggers a feeling
for contentment and friendliness.
Choosing the right colors for your logo can be a basis for
customer attention. The trend will continue next year since it will convey
the meaning of the brands. It will provide purpose to your brand and let it stand
out against others.
Variable Logo
Design
If you have any idea what dynamic logos are, then you’re in
for a treat. Variable logo design similarly follows the same concept. They are
responsible for being appealing to a wide range of audiences, and an alteration in
appearance may lead to target various groups of people. It's not necessarily
imperative to stick to only one logo, you can modify and add a movement to it.
A dynamic topography and thorough customization can assist you in establishing a
vital link with the needs of your customers.
Experts suggest that personalizing your logo can lead to an
increase in annual revenue. The logo for Sullivan Studio was designed by keeping
adaptability in mind. Compatible pictograms were used as a measure to be
aligned with the typography of the company’s logo. It gave the advantage to
change the logo with the passage of time-based on the customer.
The flexibility of variable logo design is something that
you can desire. You can easily personalize your affiliation with your customer.
We believe it will be a logo design trend that will be followed in 2020. You
can expect logos in 2020 to be more flexible and adaptable.
Elevated negative
space
What comes into your mind when we say a pink elephant? You
would obviously think about one. It is referred to as the pink elephant effect.
Similarly, the elevated negative space design is related. The purpose of the
negative space is to develop an automatic response in mind to fill the gap
when something from an image is taken. Many notorious brands such as FedEx make
use of it. The gap between the E and X of the FedEx logo is a brilliant
example. It shows the value of the brand and depicts a subliminal message.
Change in
minimalism
It’s okay to question if minimalism is trendy or need. It has
been long enough since the design landscape has been affected, it still creates
waves of interest. Experts consider it less as a style, but a message that can
leave a long-lasting impression. One of the trendy examples is Pulpo Gallery.
The logo consists of two pieces, tentacles and black ink. It helps in
amplifying the effect of the logo.
Logos with
pedigree
Brands often favor decisions that focus on genuineness over
notoriety. They pursue the element of trustworthiness and classic designs. The
logo is required to be timeless and deliberates the history of the brand. Stella
Artois is one brand that has made minor changes in their logo over the years.
Logos that follow a touch of traditional and vintage textures are trendy. We
believe them to be trendy in 2020.
Detail
Maximization
Designers express their imagination to the fullest when
designing a logo. They need to come up with an impressive picture of the brand.
More attention is paid towards the details of the logo. Let’s take an example
of Mumford and Sons, which consists of a Pegasus. The logo of the brand provokes multiple thoughts and displays great detail.
Elements that are
overlapping
2019 has displayed many designs with overlapping elements.
If you view such designs, you may observe the way opacity is utilized. It is a
construct used to attract your consumer’s glance. What we believe 2020 to
follow will be the application of geometry and color. Taking the example of the
Truman logo, we can learn of the experimentation by designers with opacity and
geometry.
New Age geometry
Many logos in 2019 have fallen under the geometric design
styles. As soon as these trends become well-known, their potential becomes
limited. It’s all about following a trend that is bold and basic. Designers
were pushing through the ceiling with this trend. They used mixtures of shapes
and colors. The Two Kings House design is an example that uses geometric shapes
such as circles and squares. As you see, common geometric objects have been
utilized and have been filled with colors.
Logos tricky for
the eye
Designers often develop logos which deceive the eyes. Its
reason to confuse and trick is the reason for being trendy in 2019. Your
enthusiasm for visual tricks is what keeps the logo design alive. This creative
design will particularly dominate the logo design market in 2020. It's an
innovative practice that is disruptive and acceptable in logo design. The
Australian company EdgeBoard, where the E and B are conjoined. If you observe
the B, it looks as if its placed on the other side of the wall. The example
perfectly fits since it reflects the name of the business and plays tricks on
the eyes.
Omitting details
Don’t get confused with the name. It doesn’t actually mean
the elimination of important details. We believe that the purpose of this
trendy design is to make the logo more memorable. Gaps are essentially made in
the logo. It plays a trick on the human brain. However, it is easily able to
till the gaps and produces a complete picture. This is another design that will
continue in 2020 from 2019. Do pay heed
to the challenge this design holds. You do not need to overdo it. Just try
maintaining readability.
We can expect next year to be exciting and innovative for
the logo design landscape. These designs will shape the logo design industry
and would provide solutions to your brands. All you require is to choose a
trend that will increase the attention span of the viewer. It is your consumer
who needs to understand the brand message your logo is deliberating. There are
other trendy designs as well that can put an effect on your logo, however these
10 designs will be widely used in 2020. 2020 is an interesting year that awaits
and will be evolutionary for the logo design business.
