FIFA`s Intuitive Logo Design for Its 2022 World Cup

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The 2022 Fifa World Cup is taking place in Qatar and the capital city of Doha has been revealed as the host city.
The Arabic Fusion
The logo for 2022 World Cup is a fusion of symbols. Allusions are towards football itself, however the feature elements are also a reference towards the local Arab culture and heritage. Wallah!
Best of both worlds
The logo features swooping curves that are said to represent the famous desert dunes of Arabia.  The unbroken loops are a representation of the number 8- a sweet and obvious reminder to the eight stadiums where the matches will be hosted. The infinity symbol pays a tribute to the versatility of the event- an extremely interconnected atmosphere that brings together the whole world together.
A tribute to local culture
The floral patterns that are embedded throughout the logo are also a reference towards the rawer Arab culture.  These patterns are seen on the local Arab shawls which are a very essential element in every day dressing of the Arab world. Also, the most ground-breaking fact about this logo remains, that it’s the first logo, that is fully 3D in the history of Fifa! WHAT?
The outcome
Looking closely at the logo and comparing it with the others in the bid, the new logo is undeniably the strongest one with conceptualization. The stunning representation of Arab culture with the perfect fusion of international elements-make the logo very well put together with a strong message. The colors also give a very loud tribute to Qatar’s national flag, which we think goes extremely well with the theme.        
Seems like Qatar is finally stepping out if its sand dunes to welcome a more positive and interactive image to the world. However, Qatar’s football participation in the past remained limited- in the recent years and especially the last decade it has exploded to new level. The youth in Qatar seems absolutely thrilled by the upcoming Fifa in their country
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