Techno-Pieces with AI and Latest Data

Kroger is having changes in its brand identity. The logo and slogans are experiencing modifications by the company. For the first time, they are introducing the slogan which can be used all over the franchises. With a vast market and high ranking in terms of grocery retailer company, it did not have the slogan, which is the necessity of the brand for years. However, the decision of the first and the new slogan is being taken, with the slogan in mind, “Fresh for everyone,” which, indeed, regular customers know it provides. The plan of reaching more comprehensive customers is in mind, as the competition is growing day by day. The Amazon had announced a scheme, which in some way could harm the business of the company. If Kroger would not think about the progressive ways to get ahead, they might stay back. The marketing team has ideas to meet the competition, and one of the steps they have taken for that is the debut of the new logo and slogan. Targeting a wider audience, of cour...

There are many things you need to consider while starting a new business or trying to increase the profits of your existing one. Conducting surveys to get knowledge on what your customers want and don’t want will give you an insight. You may even try to get air time on radio, digital platforms, and perhaps even television. You may also consider having sales that will incorporate both old and new products. However, amidst all this, you forget the importance of branded stationery. Branded stationery can revamp your business game by 360 degrees. How vital is branded stationery for your brand? You must have branded stationery for your business. The difference between professional and semi-professional companies is the fact that professional companies take minor details into the first account, which are often overlooked by other companies. With print, digital platforms, and all other mediums of marketing constantly enhancing; branded stationery is one of the significant aspect...

Winner is not always a source of inspiration, but sometimes, he/she takes inspiration from other’s work to be labeled winner. For example, the logo of the Chinese city of Dalian, which won the best logo title in the logo competition run by Dalian Culture and Tourism Bureau, turned out to be a blatant copy of Disney’s iconic logo design. Out of thousand logo designs submitted in the competition, one which chosen as the best is facing the criticism from all over. Masses are coming in support of Disney’s logo, which is well known for years. People have filed the complaints for the new logo design of the Chinese city, which is being celebrated as the creative, modern and best logo by many people, having no knowledge of Disney’s logo. Some blamed the Dalian Culture and Tourism Bureau of fake competition, as they had not provided any detail about the selection process of the winner. The competition was very low key, and it was just to select a given logo only. People could ignore, if ...

Shops are more Virtual, with online services, applications, and web, than ever before. Those were the days when people use to spread their business and sell services by going door to door. With the boom of digital mediums of communication, the traditional old school style of marketing is doomed. People are more prone to avail goods online, where the details are also provided, and the option of research of products are available as well to ease their purchasing experience. However, the complete transformation may not happen now, because some materials are a bit difficult to sell online; thus most percentage of business providers are induced to use mobile web apps to leg up the practical way of business. The digital services are being provided with full swing at this time, but the trend is not new; it Struggled throughout the years to have that importance and value. In the start, the gloomy response from the market was shown, but that was the time where online services and te...

Innovation is at its peak, that’s for sure! As we enter into the second last month of 2019, another year passes by, and the logo design industry shows no signs of old age. Graphic designers are responsible for more, rather than just depicting the brand identity. They empower brands to use imagery to edify, notify, and convince the audience. The logo design industry is evolutionary since it displays rapidly changing design styles. Spotting trends is a fun thing to do. If you’re not aware of the trends, then we believe you can be in trouble. You should know the changes in your industry. Do come up with ideas that can give your logo design a sense of novelty and fascination. Design experts have hypothesized that logo designers like to experiment to lure us towards brands. They often come up with the element of surprise, hence are known to be unpredictable. Inspiration is essentially required to help you come up with a logo design that is trendy enough. Designers nowadays do ob...

“Success today requires agility and drive constantly rethink, reinvigorate, react and reinvent,” this quote by Bill Gates perfectly describes the need for change and innovation in today's time. As the various software development companies had to hire developers and engineers, by testing them with the old school approach. But to tackle that, Area 120, lab of Google had landed a tool called ‘Byteboard’, which helps the company to take the interview of the user by examining them in a way that does not look outdated. The interviews, at many places, were not depended upon the latest technologies and tools, and with real-world problems to solve. Instead, it used to provide theoretical questions to solve with any programming language, the drawback of that was, many developers used to solve the problems successfully, later few of them did struggle in real application development. These approaches have been followed by companies for a long time, and even testing an employee with a fu...

You know, we are the generation who can ultimately use the technology for making the lives extraordinary for self and others. And similarly, without having a shop, a warehouse, and store, a person can quickly start a business and sell products. Industries are being transformed into the virtual shops, by selling and growing the business online. The transformation, with the growth of the internet, having extension exponentially. The companies shifting their manual work to online activities, is being mainly practiced. The digital transformation is largely related to the change in the way people are using and observing things, as people from looking at goods manually now are searching and researching things, online. There was a time when everything was manual, and to purchase products or to have service, people need to go to places and without knowing the details. A small portion of information given by the seller was enough to purchase anything, but with digital transformation, p...