Your Business` Success Might Depend More on Applications and Digital Services Than You Think
Shops are more Virtual, with online services, applications, and web, than ever before. Those were the days when people use to spread their business and sell services by going door to door. With the boom of digital mediums of communication, the traditional old school style of marketing is doomed. People are more prone to avail goods online, where the details are also provided, and the option of research of products are available as well to ease their purchasing experience. However, the complete transformation may not happen now, because some materials are a bit difficult to sell online; thus most percentage of business providers are induced to use mobile web apps to leg up the practical way of business.
The digital services are being provided with full swing at this time, but the trend is not new; it Struggled throughout the years to have that importance and value. In the start, the gloomy response from the market was shown, but that was the time where online services and technology usage was in the phase of ascent, as the communication channels were not available to transfigure the data.
While the digital transformation where the business is spread via mobile applications and web services, the excellent strategy should be in the bucket to enhance the chances of growth. The market of mobile applications and digital services is not infinitesimal anymore; the vast market is the trend. Still, certain people should, but aren’t applying the web and app strategy. They might not have an idea about the success attained via this trend. For that, let us check how businesses’ success might depend more on application and digital services than anyone can think.
Palm Devices are Owned by Majority Consumers
More mobile devices are operational than the number of people that exist, according to the survey, people use one or many devices, which made an immense number, of mobile to be used. They not only use that for the entertainment, but diverse activities are being performed with it. From selling things to buying services, is no more difficult with it.
People prefer to purchase goods online over in-store. The reason being the ease of the service, product with the description, reviews of the people, the real-time feedback, and complain options. These few options instantly target the unconscious mind of the buyers, which made them follow the mobile and digital services.
Besides that, it saved time; instead of going places and visiting shops with no surety of getting the product there as well, they keep roaming and searching for it. It becomes frustration for many. For a few, it does not, but if they had a chance to use the mobile application, then the benefit of it would let them think about how excellent the digital services can be. While the frustration of going places is extreme, in comparison, getting products online is the happiest experience most of the time. Going places and asking for products will no longer be the concern with mobile application and digital services of the business, it let you search any product in their product search option, and the result will be prompt with popup or text box stating ‘available’, ‘not available’ or ‘arriving soon’, or it may provide the list of items, with description, after your search. By experiencing both ways of business, one can understand what is better for them out of in-store business or digital services.
The Psychology of the shopping, and the Mobile Application
Application of consumer behaviorism to businesses has taken place at many forums, after the psychologists and researchers came across various studies, of how the buyers and consumers avail the purchases. One such subset of the field can be the psychology of choice, which tells that the users not only buy products that they need, but they also tend to purchase the products from the list, which attracts them, even if they did not have any intention of buying it earlier. That applies to traditional manual businesses as well as businesses via web and mobile application.
When you suggest the user to install the app for a better experience, then after installing, they check the application to purchase some particular product or brand from the app. While they are using the app before searching, they might see the homepage, now beside the product they are looking for, they may see the products on homepage that can attract them, as the long list of multipurpose products often use for some purpose to the users and consumers. Mobile application is built in a way that homepage, mostly, showcase products of the common use of everyone, while listed products can be selected by any user, derived by the feeling, thinking, or the intuition to avail it. Some think the product is useful for them at the moment, some might think of using it later, but they don’t want to miss the product later from the catalyst of the application. That is why they can select the suggested product. The study of choice psychology, online, has helped the companies sell more than they could sell by using the old-school approach of the business.
Take, for instance, the example of Netflix, which user visits to watch a particular movie or series recommended by friends, family, or of their own choice. But they browse through the homepage either before watching it or after watching it, they get many recommendations, which they can check and watch, at the moment or later. However, Netflix does not sell movies, but it is business model depends upon the subscription. With a similar approach, various mobile applications or digital services are working, especially online grocery or e-commerce stores. One thing to know to understand it better is that Netflix is not a new business website, it has been working for more than 20 years, but at that time, it was a simple DVD rental store. In competition, there was a company named ‘Blockbuster,’ which dominated the market of DVD sells and rent. Interestingly, with the time, the internet evolved, and Netflix shifted their business online, while Blockbuster was happy with the same pattern, and did not think of changing its way of providing services. In response, Netflix became the brand worldwide while Blockbuster is the name which very few may know. It is an excellent example of the impact of digital services and applications on the business.
Similarly, using mobile applications, users can see the deals on the homepage, and deals and offers often converge to sell, because of the benefits and the packages it provides better than most of the competitors of that market.
Augmented Reality, and The Sells
“The reality is delusion,” the statement which is being used by the world-class philosophers and coaches, to make the audience enter the world of philosophy and see the world in a different way. But that sentence may not describe reality in a real way. However, the statement ‘the reality is delusion’ is becoming the real, with the augmented reality. The augmented reality takes the user to the journey which present the real world with different lenses, although, our concern is how the augmented reality is making the businesses grow, and how this kind of digital services in the business should be appreciated.
The example that supports the claim of augmented reality in business is the use of it in clothing and fashion industries, which lets the user check the products without using it in real. Before purchasing, a user wants to try and test the aesthetics of the product and imagine how it will look while he or she is using it. For that, multiple cloth retail stores have installed the augmented reality machines, which let users see how the clothes would look on them, and it is checked by dragging and dropping the product to the screen while the customer also appears there. Besides that, companies like Nike and Zara are using the approach, where Zara provides the accesses of augmented reality to clothes, while Nike uses it for Shoes and other products.
Not so long ago, the gaming application called ‘Pokémon Go’ had shaken the gaming industry and became the leading game to be installed and played worldwide, the concept of Virtual reality and augmented reality made this game to reach the larger audience, more than the expected. Games, products, and services quickly can get a boost when there is a touch of Augmented reality with it. Augmented reality is one digital service that made the brand stand out, when installed in their store.
Getting success with mobile applications and digital services will be one significant step to create the impacts of business on users. With a small budget, people can grow the company. Starting the business by having shops, stores always need a huge investment, goods, and raw materials, while people can easily start it via mobile with no investment in hands, with some conditions. The later investment can be earned via it, and then the evolution of their business is possible if tried. Raw material or office space expense can be saved, and people can focus on work more than any utility and payment of that. Everyone should understand the points described above, if they want to evolve the business; as without keeping the trend and demand in mind, a company may see the similar fate like Nokia, which at once was the giant company but following similar approach of old days it did not provide any good changes. Digital services and the use of the mobile application is the fuel for the business to grow, with innovative operations and user-friendly functionality.
