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US Federal Agencies Follow the Chinese Proverb “KAIZEN” in their Web Designs

The ongoing economic crises between the two powerful nations; USA and China had created what is called the US-China rivalry. This war is based on the trade differences between the two countries. The war between the two countries is not a recent occurrence, it has been going for years and elevated since recent times when trump placed the trade barriers. Although the country has been in war with China, it doesn’t stop them from adopting the famous proverb “KAIZEN” that belongs to the Chinese culture . What does KAIZEN mean? KAIZEN is a Chinese term that means ‘Continuous Improvement.’ It refers that in any business it is important to continually make improvements in the functions and employees. KAIZEN is essential for success, increasing the profitability and efficacy of any business. KAIZEN is the policy on which Toyota operates. It ensures that all the product of Toyota is always subjected to improvement according to the demands of the customers. Use of KAIZEN in

Las Vegas Raiders Revamped their logo design

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The Raiders, previously known as Oakland Raiders, are very enthusiastic for the upcoming events in 2020. The Raiders share a long history with Oakland. Before Las Vegas, the Raiders played in Oakland from 1960-1981 and then moved back again from 1995 to 2019. The team recently revealed their newly revamped logo on twitter for their upcoming game series. The main ideology behind the logo was to pay tribute to the AFL Coach of the Year Mr. Davis. The torch placed in the middle of the logo, which used to be lit before the beginning of each match, depicts Mr. Davis enduring vision that the brightly burning fire encourages the willpower to win. With the completion of the 2015 season, the Raiders fled to Los Angeles with the Rams and Chargers. After hearing about the rams and chargers moving plan, the raiders were determined to find a new stadium home. People anticipated Raiders would move to San Antonio but, contrary to what people expected, they chose to settle in Las V

How SEO and Web Design work Together?

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Certain website owners fail to acknowledge the importance of SEO in web designing. They chose to ignore that websites are built according to the SEOs rather than adding it after its formation . Apparently, SEO and web designing  has the same purpose, to provide users with accessibility and experience. A beautiful website would not be able to serve its purpose without the appropriate use of SEOs. Websites are the visual marketing of a business and this makes it essential to be smart and glamorous, generating higher customer traffic. However, without the proper search engine, your smart and glamorous website would be lost in the plethora of websites fighting for their rightful place. Let’s delve into more facts on why SEO and web designing work together. Luring customers The purpose of a website is to lure customers into the prospect of your business. It could be offering something new or just providing information. A bland website would not be able to hold the customer for

US Federal Agencies Get New Web Designing Guidelines

A set of templates has been provided by the General Service An administration that establishes certain rules that have to be followed by each federal agency when designing a website. The U.S. Web Design System (USWDS) maturity model update - made under the 21 st Century Integrated Digital Experience Act (IDEA), an update to the first web design standard of technology transformation services- serves the purpose of ‘continuous improvement.’ It means the websites are to be designed with the ability to be improved as per the requirement and is engaging, as well as, mobile-friendly for the better experience of the users. The product lead of the US web design system emphasized while talking to the reporters, he said that these guidelines must be followed like the rules of baseball. Dan William also said that the websites must not be an exact copy of each other, but the design should be according to the provided specified guidelines.  These updates had been a great success

Kroger Redesigned Logo and Introduced Slogan

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Kroger is having changes in its brand identity. The logo and slogans are experiencing modifications by the company. For the first time, they are introducing the slogan which can be used all over the franchises. With a vast market and high ranking in terms of grocery retailer company, it did not have the slogan, which is the necessity of the brand for years. However, the decision of the first and the new slogan is being taken, with the slogan in mind, “Fresh for everyone,” which, indeed, regular customers know it provides. The plan of reaching more comprehensive customers is in mind, as the competition is growing day by day. The Amazon had announced a scheme, which in some way could harm the business of the company. If Kroger would not think about the progressive ways to get ahead, they might stay back. The marketing team has ideas to meet the competition, and one of the steps they have taken for that is the debut of the new logo and slogan. Targeting a wider audience, of cour

Importance of stationery for branding: How It Can Boost Your Brand`s image professionally

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There are many things you need to consider while starting a new business or trying to increase the profits of your existing one. Conducting surveys to get knowledge on what your customers want and don’t want will give you an insight. You may even try to get air time on radio, digital platforms, and perhaps even television. You may also consider having sales that will incorporate both old and new products. However, amidst all this, you forget the importance of branded stationery. Branded stationery can revamp your business game by 360 degrees. How vital is branded stationery for your brand? You must have branded stationery for your business. The difference between professional and semi-professional companies is the fact that professional companies take minor details into the first account, which are often overlooked by other companies. With print, digital platforms, and all other mediums of marketing constantly enhancing; branded stationery is one of the significant aspect

Chinese City`s New Logo: A Blatant Copy of Disney`s Logo Design

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Winner is not always a source of inspiration, but sometimes, he/she takes inspiration from other’s work to be labeled winner. For example, the logo of the Chinese city of Dalian, which won the best logo title in the logo competition run by Dalian Culture and Tourism Bureau, turned out to be a blatant copy of Disney’s iconic logo design. Out of thousand logo designs submitted in the competition, one which chosen as the best is facing the criticism from all over. Masses are coming in support of Disney’s logo, which is well known for years. People have filed the complaints for the new logo design of the Chinese city, which is being celebrated as the creative, modern and best logo by many people, having no knowledge of Disney’s logo. Some blamed the Dalian Culture and Tourism Bureau of fake competition, as they had not provided any detail about the selection process of the winner. The competition was very low key, and it was just to select a given logo only. People could ignore, if