Are Raw Logo Designs Just A Fad, or are they here to stay?

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The arts and crafts of logo designing are continually evolving. Designers and daring entrepreneurs in collaboration are trying to perfect brand-appropriate logo designs. Particularly in Los Angeles, logo designing has always been a dynamic field. Trends have kept changing and logo design companies in Los Angeles kept adapting to them. One such prominent trend is the “raw logo design.”

So, what are raw logo designs?

Raw logos have recently attained prominence. The word “raw” means that they are basically non-digital logo designs. It might seem like a tall order to create these logo designs on digital platforms. But with the emergence of smart scanners, digital pens, and vector tracing technologies. Creating raw designs on digital screens is not much of a problem. Logo design companies in Los Angeles have invested into these technologies because they have seen the success of these.

With raw logos, brands can approach customers at a more intimate level. Through these, they can convey elements such as personal touch, authenticity and warmth of design to their customers. Raw logos are currently being used mostly in industries dealing with foods and drinks. Take a business card for example, you’ll find the business logo embossed on it. Here’s an example of logo design LA,



What’s more, is that these logos are subtle. You can even find them being used by businesses such as beauty salons, design studios, etc. The designs are usually minimalistic as they have to be created on physical objects. The primary idea behind this is to make these legible on different product packages and different surfaces.

Designers now understand that “less is more”, removing excess detail from a design doesn’t necessarily mean losing prominent details. On the contrary, this makes the designs much more prominent and helps the customers memorize it. The only challenge here is not to overdo it.

So, are these logos here to stay? Or are they just a fad?

Looking at past trends, it’s safe to say that now, these logos are here to stay. Companies use these logos on their physical assets as a commonly now (referring to the example above). Raw logo concepts were revolutionary and might stay that way. So,

 

What do you think about them?

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