15 Ways To Illustrate Creativity In Your Logo Designs
A logo is the currency
of any brand. A logo should be creative and exciting enough to stay in the
memories of your viewers for a while. Original logos help turn your brand into
a successful and trustworthy business with a solid customer base. However, if
you have a standard logo, it could harm the growth of your business
potentially. Therefore, you should include every detail into consideration to
ensure a creative and timeless logo.
Therefore, your logo
must be a creative art piece so that it stands out in the crowd. The logo
should be a timeless work of aesthetic value. However, if you always thought
that logo designing is not that difficult, then today, you'll realize that it is
no mean feat! Maybe the designing part is not that complex, but when it comes
to brainstorming, then things can get a little tight.
Hence, your logo must be
extremely creative and a shining star in a market where there are countless
brands throwing logos daily. Your logo should assert aesthetic coherence and have
a timeless design concept. Logo
designing isn't that easy; we admit that. However, with the right process and
conceptualization of your steps, you can create your logo without going
ultimately crazy over it.
Follow these 15 ways to
get creativity flowing in your logos.
1 Know Thy Brand
Before starting on
anything, make sure you know your client's brand thoroughly. You need to do
some in-depth research to obtain enlightening details on the brand you're
trying to promote. If the brief you have received from your client is not
sufficient, you need to do your research. Try to get some answers from your
client by asking them questions. You should also know the history of your
brand: their services, products, and the USP.
2. Insert some mystery
Visual Double Comprendre
It's nothing new that
the most famous and recognized logos of =modern and contemporary eras have been
using this technique to drive more curiosity in their logo. And hence, their
brand. Visual Double Comprendre is a technique where brands purposely insert hidden
messages in their logos. The artworks behind the logos often carry a more
profound message very close to the brand's own identity. This can often include
combining two icons or images to create one.
The beauty of a Visual
Double Comprendre is that it can convey multiple messages in just a single
design. The audience always get captivated by this little mind game and happily
engages with the brand to play along. Such artistry behind the logo shows real
creativity and genius.
#Tip 3: Know Thy Target
Audience
Keep your customers specific.
Different logos target
different audiences. The logo icons and symbols are aimed to capture the
attention of the varying customers. Therefore, all the best designers the exact
differences between different target audiences and how to gauge them by
creating a design that matches with their mindsets. You can do more research on
the diverse backgrounds of your potential customers. This will help you to
conclude what they expect from your services and products.
4. Simplify your Design
Keep
the core Essene and base of your logo simple, irrespective of what theme and
artwork you follow in your logo. Whatever shape, color you choose, make sure
the execution is simple enough for your audience to relate to it and generate
sense out of it. There is no point in creating an incredibly intricate yet
complicated logo if your customers are unable to figure out the valid message
behind it. To enrich your logo with a timeless attraction, craft your logo without
a caption. This will simplify things massively for you.
5.
Focus on your logo colors
Color
psychology plays an important role
Proper usage of colors
is more important than we credit it for. The primary colors you use define the message
and communication of your logo. The colors add life to your logo's design and
make the illustration come alive. Your concept gets accentuated further by the
use of the right colors.
6. Versatile in nature
In this world of flexibility,
where the websites are getting increasingly dynamic and versatile, your logo
must also their lead. There is no need to have a dull, static logo that is very
rigid and excludes versatility. However, this doesn't mean that you should keep
on altering your logo, and it's basically every once a while.
7. Follow trends, don't
replicate them
Keep it Original
For a designer, it is
important to follow trends to keep up with the current market demand. However,
that does not mean you kill your own creativity. It is necessary that bring up
your own ideas instead of just ruthlessly following what everyone else is
doing.
When the brands use
similar designs, again and again, their brands lose originality, and the
essence of the brand is highly missing. Therefore, you need to keep on feeding
your imagination with creativity so you can bring something different in the
market.
8.
Leave your font comfort zone
Think outside the box
To create a memorable
logo, you need to think out of the box, and for that, you need to step out of
your mind's comfort zone. There is an enthusiastic number of designers and
agencies on Instagram and Pinterest that you can follow to get robust ideas and
that jolt of inspiration that you're looking for.
9. Embed your product
into your logo text
Highlight your
product
Try incorporating your
product or service into the logo but in creative ways. You don't have to make
your product a part of your logo very evidently. However, you can include it
very subtly to set your brand in your client's mind very subtly. You can try
playing with the typography to see what kind of results you get with your logo.
10. Utilize the negative
space
Most of the logos have
negative space on their designs. There are ample ways how you can utilize this
negative space effectively without affecting the overall aesthetic of the logo.
You can use the space between the words and the symbols to create something
interesting.
Play around with the
space to give a unique edge to your logo and therefore achieve the aesthetic
goal you are trying to grasp.
11.Study the
pioneers
90 Seek
inspiration
Do a research on the
logos in your industry. You can drive an insane amount of inspiration from the
leading logos in the trending market. All you need to do is pick the ones that
are most relevant to your brand and its products. You don't need to replicate
these logos; however, nothing is wrong in studying them for inspiration.
12. Make it
mobile-friendly
It should look
stunning on a phone screen
More and more people are
ascending towards mobile and discarding desktops altogether. The future of logo
design will be simplified as mobile is the prime source of web browsing for the
majority of the people, and these stats will only increase in the future.
The more people switch
to mobile web, the fussier they get over minute details such as the size of the
icons, quality of the pixels, and the hues of colors used. Therefore, you need
to work more to make your logo attractive on a phone screen.
13.
Your logo should be relevant
Build
A connection
One of the most critical
aspects of your logo's design is that it should have a secure connection with
your brand. There should be a visible connection between your logos design, and
the image of your brand, the products that you're selling.
Having a fruit represent
a logo for your toy store wouldn't make much sense unless you can bind a secure
connection between the two. Keeping this in mind, you should not kill your
creativity.
14. Take feedback into
consideration
Outsider opinion can be
beneficial
Feedback is essential;
it can help you gather insights that you could implement on your logo to
improve it. You can run an online survey for this or perhaps an online workshop
to get genuine feedback. You can use this gathered feedback to improve and
enhance your logo in the places its lacking luster.
15. Make it look
stunning in black and white
Don't depend on
colors
While
it is essential that your logo should have stunning colors. However, your logo
shouldn't be too dependent on colors to make it stand out. In specific
scenarios, you might be required to use a black and white logo. Therefore, you
need to ensure it will stand with or without the colors. Swapping your logo in
several black and white options will give you the right direction of your
logo's standing.
To conclude this, there
are countless ways to create a captivating logo. However, to make a logo that
will stand the test of time can be a challenge, and with a gazillion logo tools
and software available, the process has become easier. Nevertheless, you need
to invest time and carry out aggressive research of the market to ensure a
masterpiece logo.
