15 Steps on How to Design a Creative and Beautiful Logo
That one logo that
takes over your - A simple but extremely creative logo that stamps its
permanent mark in your memory and sometimes, heart. This is the kind of logo
that makes clients wish they had it, and designers want to that
they had designed it. And although, this logo appears to quite
appealing and straightforward. The truth it probably took several days and a
whole team of creatives to finish it.
Simple logos are
entirely deceitful from their appearance as it takes a whole big team of
designers, creative, client reviews/changes, extensive market research to make
them. It also involves in-depth market research with an evident grasp on
client’s concepts and requirements. And we can all admit; it takes many
versions of on particular logo to get to ‘final one.’
Regardless, it can be
quite exhilarating to design a logo. Where should you start? What kind of
typography should you pick? What kind of fonts- Countless questions like these
go through your mind? To make things easy for you, we have broken down the
process of creating a stunning and creative logo in 15 simple steps.
It is important that
you have a logo that you love, and the following are the steps how you can
start on your prospects.
1. How to design a logo step
Coin your
Strategy
Incredible logos come
from the base of a well-developed blueprint that offers a clear brand strategy
in coherence with other designers, clients, and other crucial partners of the
firm. Therefore, it is essential to have a strategy that clearly defines a
direction and a theme, so you don’t keep ending up at square one.
2. Define your
meaning
Words That are
synonymous for your brand
Once you have established
your strategy and your story. It’s time to bring your logo into its first
draft. You must do research on names that best describe your brand if you’re
unsure what to name it. There are multiples websites that can give you numerous
ideas for product names once you insert a term into the search bar. For
instance, if you have a brand of home-décor, you can simply insert
‘home-décor,’ and you’d be surprised by how many interesting names you will
come across.
2. Select the correct design for the logo
Draft designs based on
these ideas
Logo is the waving
flag of your brand. Just like every other person, your logo also comes in
various shapes, varieties, colors, sizes etc. You can have a logo as
complicated as an inter-language typography or as simple as the logo of Nike.
There are countless ways how you can draft the design and typography of your
logo when different approaches are concerned. It is important that you
experiment with your logo, but make sure the end results are simply spectacular
and true to the essence and image of your brand.
Step 4: Know your
target audience.
Once you have several
sketches and design drafts ready in raw form, take a step back, and reflect on
the best four concepts. You need to select the designs that most closely gel
with your audience’s mindset.
You don’t need to kill
your head for this one- just pick the design your mind keeps going back to
again and again and represent it to others.
However, whichever
design you finalize, it should be creative but not so complicated that your
target audience can’t relate it to it and doesn’t understand the concept at
all. It should speak for itself!
Step 5: Get a bigger
picture
Match your logo
with your company’s brand image
Before you bring your drafts
into fruition, stop and think will the logo represent your company, will it be
a part of the company’s overall bigger picture? It is true that the best logo
designs are truly those that fit in the company’s visual structure and are a
literal representation of the brand image of your company.
Step 6: Create a lot
of concepts and designs
The possibilities of
creating logo designs are exciting, enthusiastic, and endless. You could come
up with a thousand logo ideas just for one brand, and the more ideas you come
up with, the better. However, you need to know when to draw a line and
therefore set a line of clear goals and deadlines
Test your best
sketches with your target audience’s mindset
Once you have narrowed
down your favorite logos, you need to shortlist the concepts that best reflect
your target audience’s mindset and thinking. This will also generate their
interest naturally and bring you close to your goal.
7. Enhance your chosen
sketches
Sigh! You have finally
identified 3 logos that you like the most and are extremely close to becoming
the final brand logo. Once you have identified these designs, you need to
perfect them by enhancing their crafting. Choose the best typography and the
color that will make it a knight in shining armor for your brand.
Develop their
traits
Your logos have
outstanding features that are unique to just their designs. You need to enhance
them. Work on perfecting the characters, fonts, and shadows of your logos to
give them a refined look that is one-of-a-kind.
Step 8: Check your
competition
Your brilliant logo is
of no use if there is a brand with a similar logo already in the market. It is
a nightmare to have a close competitor with an identical logo or worse- one of
the leading world’s brand with a similar logo. You simply cannot afford such a
blunder.
Therefore, do your
research and evaluate the competitors and your closest rivals. What fonts are
their keynotes, what colors represent them? A thorough research will give you a
legitimate grasp on your competitors’ standing and give you an edge over them
in the future.
9. Pick several color
options
Other than the canvas
you have designed your logo on, your logo also needs to look good on the
multiple other backgrounds it will be placed on. You can’t forecast the various
colors of the surfaces your logo will be placed on. So, you need to pick logo
colors that will stand out on every background.
10: Keep it real
Evaluate how your logo
will look on several spaces
You need to think
about how your logo will perform in different areas and locations. You need to
figure; how will it look like in a wide space? How will it stand out in a
narrow, bleak space? Does it look good in back and white? How does it look when
it’s printed? Does it enhance the stationery it’s printed on? Will it look good
on garments and clothing items? If you figure these things out before the
finalization of the logo, it will save you a school of problems later on.
11. Choose a Font
Coming to serious
things now
Now your text needs to
combine with the visuals. Your font says a lot about your business than the
design itself. The tricky part is, there is an endless range of fonts to pick
from. However, you need to finalize the one that looks the best with your brand
image.
12: Finalize the
shortlisted ones carefully
You need to make
things easier for yourself and also ensure your client is also pleased at the
same time. Once, you have established a list of finalized logos, shortlist the
ones that are closest to the client’s brief on the project and base on your
final discussions around those logos.
The one with the most
votes should make the final cut of the selection.
13. Implement the
feedback carefully
Outsider opinion
is precious.
It’s always a good
idea to gather feedback on your logo and create changes based on that. You
could run a small survey or a workshop towards your target audience to gather
genuine feedback. You will also receive a lot of irrelevant opinions and
feedback, but that will only give you more insight on what opinions and things
to discard on in the long run.
14. Create capturing
artwork
You need to ensure
that your logo is represented by a marvelous artwork that will simply win your
clients over. Nothing is worse than having a stunning logo being badly recycled
into poorer versions. This not only ruins the beauty of the logo but will also
waste your well-organized, well-thought concept. Therefore, you need to ensure
you create an alluring artwork that is extremely flexible and can be recycled
without ruining the originality in the future.
15. Implement
Scalability
Logos are made to
represent your brand on countless platforms. You are ranging from websites to
print, from social media pages to garments. You can never forecast what
platforms your logo will be present on. Therefore, you need to have a logo that
will blow the mind of your audience on every single platform it is viewed on.
Regardless, the size
of your logo should be adaptable enough to stand out on every background to
attract your audience. Furthermore, all logos go over slight changes every few
years. Make sure your logo has the capacity to go through enhancive changes without
affecting the originality of the logo.
