15 Steps on How to Design a Creative and Beautiful Logo

That one logo that takes over your - A simple but extremely creative logo that stamps its permanent mark in your memory and sometimes, heart. This is the kind of logo that makes clients wish they had it, and designers want to that they had designed it. And although, this logo appears to quite appealing and straightforward. The truth it probably took several days and a whole team of creatives to finish it.

Simple logos are entirely deceitful from their appearance as it takes a whole big team of designers, creative, client reviews/changes, extensive market research to make them. It also involves in-depth market research with an evident grasp on client’s concepts and requirements. And we can all admit; it takes many versions of on particular logo to get to ‘final one.’

Regardless, it can be quite exhilarating to design a logo. Where should you start? What kind of typography should you pick? What kind of fonts- Countless questions like these go through your mind? To make things easy for you, we have broken down the process of creating a stunning and creative logo in 15 simple steps. 

It is important that you have a logo that you love, and the following are the steps how you can start on your prospects. 

1.      How to design a logo step 

                    

Coin your Strategy 

Incredible logos come from the base of a well-developed blueprint that offers a clear brand strategy in coherence with other designers, clients, and other crucial partners of the firm. Therefore, it is essential to have a strategy that clearly defines a direction and a theme, so you don’t keep ending up at square one.

2. Define your meaning 

  

Words That are synonymous for your brand 

Once you have established your strategy and your story. It’s time to bring your logo into its first draft. You must do research on names that best describe your brand if you’re unsure what to name it. There are multiples websites that can give you numerous ideas for product names once you insert a term into the search bar. For instance, if you have a brand of home-décor, you can simply insert ‘home-décor,’ and you’d be surprised by how many interesting names you will come across.

2.      Select the correct design for the logo

  

Draft designs based on these ideas

Logo is the waving flag of your brand. Just like every other person, your logo also comes in various shapes, varieties, colors, sizes etc. You can have a logo as complicated as an inter-language typography or as simple as the logo of Nike. There are countless ways how you can draft the design and typography of your logo when different approaches are concerned. It is important that you experiment with your logo, but make sure the end results are simply spectacular and true to the essence and image of your brand. 

Step 4: Know your target audience.

  

Once you have several sketches and design drafts ready in raw form, take a step back, and reflect on the best four concepts. You need to select the designs that most closely gel with your audience’s mindset. 

You don’t need to kill your head for this one- just pick the design your mind keeps going back to again and again and represent it to others. 

However, whichever design you finalize, it should be creative but not so complicated that your target audience can’t relate it to it and doesn’t understand the concept at all. It should speak for itself! 

Step 5: Get a bigger picture 

  

 Match your logo with your company’s brand image 

Before you bring your drafts into fruition, stop and think will the logo represent your company, will it be a part of the company’s overall bigger picture? It is true that the best logo designs are truly those that fit in the company’s visual structure and are a literal representation of the brand image of your company. 

Step 6: Create a lot of concepts and designs

  

The possibilities of creating logo designs are exciting, enthusiastic, and endless. You could come up with a thousand logo ideas just for one brand, and the more ideas you come up with, the better. However, you need to know when to draw a line and therefore set a line of clear goals and deadlines

Test your best sketches with your target audience’s mindset

Once you have narrowed down your favorite logos, you need to shortlist the concepts that best reflect your target audience’s mindset and thinking. This will also generate their interest naturally and bring you close to your goal. 

7. Enhance your chosen sketches 

  

Sigh! You have finally identified 3 logos that you like the most and are extremely close to becoming the final brand logo. Once you have identified these designs, you need to perfect them by enhancing their crafting. Choose the best typography and the color that will make it a knight in shining armor for your brand. 

Develop their traits 

 Your logos have outstanding features that are unique to just their designs. You need to enhance them. Work on perfecting the characters, fonts, and shadows of your logos to give them a refined look that is one-of-a-kind.

Step 8: Check your competition

  

Your brilliant logo is of no use if there is a brand with a similar logo already in the market. It is a nightmare to have a close competitor with an identical logo or worse- one of the leading world’s brand with a similar logo. You simply cannot afford such a blunder. 

Therefore, do your research and evaluate the competitors and your closest rivals. What fonts are their keynotes, what colors represent them? A thorough research will give you a legitimate grasp on your competitors’ standing and give you an edge over them in the future.

9. Pick several color options 

  

Other than the canvas you have designed your logo on, your logo also needs to look good on the multiple other backgrounds it will be placed on. You can’t forecast the various colors of the surfaces your logo will be placed on. So, you need to pick logo colors that will stand out on every background. 

10: Keep it real

  

Evaluate how your logo will look on several spaces 

You need to think about how your logo will perform in different areas and locations. You need to figure; how will it look like in a wide space? How will it stand out in a narrow, bleak space? Does it look good in back and white? How does it look when it’s printed? Does it enhance the stationery it’s printed on? Will it look good on garments and clothing items? If you figure these things out before the finalization of the logo, it will save you a school of problems later on. 

11. Choose a Font

  

Coming to serious things now

Now your text needs to combine with the visuals. Your font says a lot about your business than the design itself. The tricky part is, there is an endless range of fonts to pick from. However, you need to finalize the one that looks the best with your brand image.

12: Finalize the shortlisted ones carefully 

  

You need to make things easier for yourself and also ensure your client is also pleased at the same time. Once, you have established a list of finalized logos, shortlist the ones that are closest to the client’s brief on the project and base on your final discussions around those logos. 

The one with the most votes should make the final cut of the selection. 

13. Implement the feedback carefully

  

 Outsider opinion is precious. 

It’s always a good idea to gather feedback on your logo and create changes based on that. You could run a small survey or a workshop towards your target audience to gather genuine feedback. You will also receive a lot of irrelevant opinions and feedback, but that will only give you more insight on what opinions and things to discard on in the long run.

14. Create capturing artwork

  

You need to ensure that your logo is represented by a marvelous artwork that will simply win your clients over. Nothing is worse than having a stunning logo being badly recycled into poorer versions. This not only ruins the beauty of the logo but will also waste your well-organized, well-thought concept. Therefore, you need to ensure you create an alluring artwork that is extremely flexible and can be recycled without ruining the originality in the future. 

15. Implement Scalability

  

Logos are made to represent your brand on countless platforms. You are ranging from websites to print, from social media pages to garments. You can never forecast what platforms your logo will be present on. Therefore, you need to have a logo that will blow the mind of your audience on every single platform it is viewed on.

Regardless, the size of your logo should be adaptable enough to stand out on every background to attract your audience. Furthermore, all logos go over slight changes every few years. Make sure your logo has the capacity to go through enhancive changes without affecting the originality of the logo.